Prioritize Top Features

Categorize features using the Kano model to identify critical requirements, potential delighters, and more

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Solution Overview:

The Kano model helps sort potential features of a product into key categories to determine how your team should prioritize development. This model will not only show you where NOT to focus - those features that consumers reject or are indifferent to, they will help lay out the roadmap for development by noting must-haves for an MVP, attractive features to continue building out, and delighting features that may differentiate your product in the category.

Who is it for?

Product managers and consumer insights managers who want to understand how to prioritize product development.


  1. Submit the name and description of your product or brand.
  2. Submit all potential features to be included in your product/ service.
  3. Submit a custom open-end question to ask at the end of your survey.
  4. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link.
  5. For automated reporting and calculation of Kano categories, please contact your Fuel Cycle representative!

Insights Captured

  • Feature importance
  • Perception towards features include and not included
  • Features to prioritize
  • Features to deprioritize

What you get:

  • Instant data analysis
  • Easy and intuitive results
  • Customizable charts and graphs
  • Export to common formats for sharing
  • Features categorized by table stakes, satisfiers, delighters, indifferent, questionable and reverse

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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