Measure Shopping Behavior

Solution Overview:

Shopper Motivation seeks to understand the different and competing factors that may influence consumers’ purchasing behaviors. Engage your target audience to understand a variety of factors that motivate purchase behavior, such as purchase frequency, preferred method of shopping, and frequented retailers.

Who is it for?

Brand managers or (shopper) insights professionals who want to understand key shopping behaviors and motivators.

Requirements

1. Submit product categories you want to understand

2. Submit 4 competitors in your industry

3. Submit up to 8 statements to evaluate shopper motivation

Click to view an example questionnaire!

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Insights Captured

• Preferred shopping method
• Shopping frequency
• Money spent per month
• Preferred competitors
• Motivations for shopping
• Advertisement influence

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What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

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