Measure Retailer Share Of Wallet

Understand how much money consumers regularly devote to your brand and competitors in the same category.

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Solution Overview:

Market Share helps determine the proportion of dollars spent within your industry that your brand receives. Capture feedback from your target audience about which brands they consider when making purchases within a specific product category. Refine opportunities to capture additional share of wallet by understanding the characteristics of your brand and competitors.

Who is it for?

Brand managers, product managers, or shopper insights professionals who want to understand brand competition, how much consumers spend on their product or brand and why they choose specific brands.


  1. Submit your product type
  2. Submit the name of your brand
  3. Submit competitors in your industry
  4. Submit statements pertaining to brand characteristics for respondents to evaluate

Click to view an example questionnaire!

Insights Captured

  • Competitors purchased from
  • Primary competitor consumers go to
  • Average amount spent purchasing
  • Why a consumer goes to a specific competitor
  • Why a consumer may switch from primary retailer (open-end)

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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