Measure Conversion Metrics

Solution Overview:

Understand how your brand performs against competitors on awareness, consideration, and conversion. Advanced analytics are used to determine predictive market share based on respondent preference and likely future behavior.

Who is it for?

For insights and marketing teams that want to understand your brand's competitive environment and how it performs in it.

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Requirements

1. Name of the category

2. Names of up to 10 category brands

3. Preferred action and timeframe of measurement (i.e. purchase in the past 6 months)

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Insights captured:

• Unaided brand awareness of the category
• Aided brand awareness
• Brand consideration
• Brand conversion
• Projected future conversion ranking

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

• Conversion funnel chart showing key metrics and likely future behavior

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To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

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