Measure Brand Perception

Understand how your brand is viewed by existing and potential customers to help guide your positioning in the market.

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Solution Overview:

Understand how your brand competes in relation to your competitors based on different tangible and intangible associations. Use invaluable feedback captured from existing and potential customers to understand how to best position your brand or product in the market. Identify unique associations and assumptions about your brand to differentiate, address gaps in consumer perception and execute brand growth opportunities.

Who is it for?

  • Brand managers
  • Product managers

This study can be used with potential and existing customers


  1. Submit your brand’s industry
  2. Provide the name of your brand
  3. Provide the name of 5 competitor brands
  4. Provide 6 brand statements

Click here to view an example questionnaire!

Insights Captured:

  • Overall brand perception
  • Impact of marketing efforts
  • Consumer perceptions

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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