Identify the Best Product Packaging

Solution Overview:

Determine the best packaging design for your product by assessing images of different packaging designs across key metrics. Deep-dive into associations for each design through customizable attribute evaluations.

This solution will assess two designs of your choice. Respondents will be randomly exposed to a single design

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Who is it for?

Insights and brand managers who want to find the best packaging design for their product or brand.

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Requirements

1. Provide an introduction to your survey.
2. Submit the packaging images you wish to screen.
3. Submit custom agree/disagree statements and custom open-end metric
4. Further customize your survey by specifying the category, desired action, and potential attributes.
5. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link. (Fuel Cycle recommends recruiting a minimum of n=200 to ensure n=100 per packaging design)

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Insights Captured

Overall appeal
Likelihood to action
How engaging the packaging is
Amount of info on packaging
Uniqueness
Custom agreement grid
Open ended improvements

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What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

A statistically tested scorecard to show detailed performance across key metrics

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To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

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