Identify the Best Product Packaging

Evaluate product packaging designs across key metrics to determine top performers.

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Solution Overview:

Determine the best packaging design for your product by assessing images of different packaging designs across key metrics. Deep-dive into associations for each design through customizable attribute evaluations.

This solution will assess two designs of your choice. Respondents will be randomly exposed to a single design

Who is it for?

Insights and brand managers who want to find the best packaging design for their product or brand.


1. Provide an introduction to your survey.
2. Submit the packaging images you wish to screen.
3. Submit custom agree/disagree statements and custom open-end metric
4. Further customize your survey by specifying the category, desired action, and potential attributes.
5. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link. (Fuel Cycle recommends recruiting a minimum of n=200 to ensure n=100 per packaging design)

Insights Captured

Overall appeal
Likelihood to action
How engaging the packaging is
Amount of info on packaging
Custom agreement grid
Open ended improvements

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

A statistically tested scorecard to show detailed performance across key metrics

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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