Identify the Best Print/Static Ad

Solution Overview:

Determine the best print or image design for your advertisement by assessing images of different designs across key metrics. Deep-dive into associations for each design through customizable attribute evaluations.

‍This solution will assess four designs of your choice, with each respondent being randomly assigned to a single design. Alternate variations of number of designs/exposure available upon request. Please reach out to your account lead for more information.

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Who is it for?

Brand managers who want to find the best potential static ads for their product.

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Requirements

1. Provide a simple introduction for your survey

2. Submit the ad images you wish to screen.

3. Submit custom agree/disagree statements with a custom open-ended metric

4. Further customize your survey by specifying the desired action and potential attributes.

5.Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via distribution link.

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Click to view an example questionnaire!

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Insights Captured

• Overall appeal
• Likelihood to action & why
• How engaging the ad is & why
• Clarity
• Uniqueness
• Ad associations/attributes
• Custom agreement metrics
• Open-ended improvements

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Supercharge your insights!

Add on advanced analytics to your reporting for this solution. Click below to learn more about the following compatible advanced analytics:

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• Retention & Conversion Analysis
• Key Segment Discovery
• Significance Testing

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

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To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

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