Identify The Best Names

Assess names for a product, brand, or feature across key metrics to determine top performers.

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Solution Overview:

Determine the best name for your product, brand, or feature by assessing potential names across key metrics. Deep-dive into associations for each name through open-end impressions and a custom attribute grid.

Who is it for?

Product or brand managers who want to find the best name for their product or feature.

This study is built specifically for your current users, so make sure any targeted respondents are currently using your brand or product.


1. Provide an introduction to your product, brand, or feature, including an optional image.

2. Submit all potential names for your product, brand, or feature.

3. Submit a custom statement to measure your own custom metric

4. Customize your survey by specifying the category, desired action, and potential attributes.

5. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link.

Insights Captured

  • Initial impressions (open-ended)
  • Appeal
  • Intent to action
  • Uniqueness
  • Custom Agreement: For each name, how much do you agree or disagree with the following statement?
  • Fit with category
  • Associated attributes
  • Favorite name and open end follow up

Supercharge your insights!

Add on advanced analytics to your reporting for this solution. This methodology is compatible with the following advanced analytics:

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

A statistically tested scorecard to show detailed performance across key metrics such as:

  • Top box performance percentages
  • Significance comparisons between concepts per metric
  • An overview of winning stimuli

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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