Identify The Best Logos

Test eight logos or thumbnail images across key metrics to determine the top performer.

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Solution Overview:

Determine the best small image (logo, thumbnail, etc.) for your product or brand by assessing images across key metrics. Deep-dive into associations for each image through open-end impressions and a custom attribute grid.

Who is it for?

Brand managers who want to find the best logo fit for their product or brand.


1. Provide an introduction to your survey.

2. Submit the images you wish to screen.

3. Submit a custom statement to measure your own custom metric

4. Customize your survey by specifying the category, desired action, and potential attributes.

5. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link.

Insights Captured:

  • Initial impressions
  • Appeal
  • Intent to action
  • Uniqueness
  • Custom agreement statement
  • Category fit
  • Associated attributes
  • Favorite image and open end follow up

Supercharge your insights!

Add on advanced analytics to your reporting for this solution. This methodology is compatible with the following advanced analytics:

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

A statistically tested scorecard to show detailed performance across key metrics such as:

  • Top box performance percentages vs. mean
  • Significance comparisons between concepts per metric
  • An overview of winning stimuli

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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