Identify The Best Claims

Solution Overview:

Claims Testing will help you identify the most impactful claims, features, or benefits for your brand to focus on. By assessing each input across key metrics, you can understand performance across multiple dimensions important to your brand or business. Add rigor to your analysis with automated reporting, featuring a scorecard(s) that shows which claims statistically outperform each other and/or the overall mean.

Who is it for?

Brand or product managers who want to find the best claims for their product.

This study is built specifically for your current users, so make sure any targeted respondents are currently using your brand or product.

Requirements

1. An introduction to your survey. Please include the name and description of your product or brand.

2. Submit all potential claims to be included in your product/ service.

3. Submit custom metrics to measure your claims.

4. Submit statements to measure your claims.

5. Determine how you would like to launch this study - to your community, to a panel, or collect responses on your own via an external distribution link.

Insights Captured

• Custom metric
• Uniqueness
• Custom agreement statement
• Least/Most Important rating

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Supercharge your insights!

Add on advanced analytics to your reporting for this solution. This methodology is compatible with the following advanced analytics:

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• Retention & Conversion Analysis
• Key Segment Discovery
• Significance Testing

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What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

A statistically tested scorecard to show detailed performance across key metrics:

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• Top box performance percentages vs. mean

• Significance comparisons between claims per metric

• An overview of winning stimuli

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To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.