Determine Product Market Fit

Understand how your users perceive your product or brand and determine if you have achieved product-market fit

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Solution Overview:

Our Product Market Fit (PMF) survey is designed to help companies determine whether their brand or product meets the necessary benchmarks to be viable. The core of the study is built around a simple question: "How would users feel if they could no longer use your product?" If 40% or more of your respondents say they would be "Very disappointed", then there is a great chance you have achieved product market fit.

Who is it for?

This Solution is best for start-ups or products in their early stages and helps inform whether the product or brand merits continued investment or requires pivoting. This study is built specifically for your current users, so make sure any targeted respondents are currently using your brand or product.


1. Submit the name of your product or brand

2. Submit up to 8 channel options for how respondents may have discovered your product or brand

3.Determine how you would like to launch this study to your current users

Insights Captured

  • Frequency of product or brand use
  • Disappointment if you could no longer use the product or brand and why
  • Alternatives to the product or brand
  • Likelihood to recommended product or brand and, if so, how
  • How product or brand was discovered
  • Primary benefit received from product or brand
  • Type of personas that would benefit most from the product or brand
  • Product or brand Improvements

What you get:

Instant data analysis

Easy and intuitive results

Customizable charts and graphs

Export to common formats for sharing

To ensure your survey data is trustworthy and reliable, this survey includes built-in bot detection, fraud prevention, and automated open-end quality checks - powered by Research Defender. For more information about these features, please contact your Fuel Cycle account lead.

Sample Screenshots

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